Discussion welcome: what economy and major sports events can learn from each other

Ten years of title sponsoring at DATEV Challenge Roth: This connection has by now turned into a profound partnership built on common values and beliefs. DATEV eG and TEAMCHALLENGE GmbH are convinced that this joint path is not only a unique learning experience but that economy and major sports events can learn a lot with and from each other. Therefore, both partners invite entrepreneurs and sportspeople to a discussion on the racing weekend according to the motto: How can major sports events give impulses for sustainable development. “With this event we want to offer entrepreneurs, sportspeople, and organizers a place to exchange views on topics such as sustainability, health, and work-life balance,” says Ralf Reiter, head of brand and brand leadership at DATEV eG.

Since 2013 DATEV has been title sponsor of the triathlon event at Roth. TEAMCHALLENGE and DATEV live their partnership, convinced that sports and economy can complement each other and cross-fertilize when it comes to topics such as health, digitalization, and sustainability.