Discussion Welcome: What Business and Major Sporting Events Can Learn From Each Other

Ten years of title sponsorship of the DATEV Challenge Roth: a relationship that has grown into a deep partnership based on shared values and beliefs. DATEV eG and TEAMCHALLENGE GmbH are convinced that this common path is a unique learning experience and that business and major sporting events can learn a lot from each other. Therefore, both partners invite entrepreneurs and athletes to a discussion during the race weekend, asking the question: How can major sporting events provide an impetus for sustainable development? "With this event, we want to offer entrepreneurs, athletes, and organisers a platform to exchange views on sustainability, health, and work-life balance," says Ralf Reiter, Head of Brand and Brand Leadership at DATEV eG.

DATEV has been the title sponsor of the triathlon event in Roth since 2013. TEAMCHALLENGE and DATEV live their partnership, convinced that sports and business can complement each other and be mutually beneficial regarding topics such as health, digitalisation and sustainability.